Newsroom
News & media
What we're shipping, what we're learning, and everything a journalist needs to write about the mirror.
Founded
2026
Launch market
United States
Skin metrics analysed
14+
Evidence-backed advice
Cited sources
Latest updates
- Product
Expert consultations arrive in the mirror
Members can now browse verified skin consultants by region and request a free 1:1 session directly from their analysis report — the first step toward live video consults.
- Product
Environmental Intelligence: your skin, forecast daily
Live UV, humidity and air-quality data now feeds a daily skin-stress score, adjusting routine guidance to the conditions you're actually walking into.
- Product
MIA gets a voice
Our advisor now listens and speaks. Voice mode gives a short spoken brief, with the full evidence-backed answer waiting in chat.
- Research
Clinical evidence layer goes live
Every ingredient claim MIA makes is now grounded in a searchable library of clinical and regulatory sources, with citations shown inline.
- Product
Virtual try-on and look-to-basket shopping
Try a complete look on your own selfie, then shop the exact products behind it with budget-aware alternatives in your region.
- Company
Mirror Commerce AI opens its US launch market
Analysis is global; the product catalogue is regional. The US catalogue is live first, with the UK, Canada, Australia and India following.
Press enquiries
For interviews, product imagery or our media kit, get in touch and select the press topic — we usually reply within two working days.
Contact the press team